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Shock: NBC’s Today Show Airs Report on Non-GMO Shopping

A surprising segment on NBC’s Today show gave tips on how to avoid GMO foods while shopping last week, an issue receiving increased mainstream coverage due to rising public interest in healthy eating.

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“Although the FDA says that genetically modified ingredients in food are safe, some still believe they may be harmful. NBC diet and nutrition editor Madelyn Fernstrom reveals how to tell whether there are genetically modified organisms in what you’re eating,” the video’s description reads.

While subtle attempts to paint genetically modified foods as completely safe are present in the video’s opening, the report’s main focus centers on the push for GMO labeling as well as recent moves by the food industry to satisfy non-GMO consumers.

Specifically, General Mills, a group heavily opposed to food transparency, publicly announced the non-GMO status of original Cheerios cereal earlier this month. Given the fact that there are no commercially-produced genetically modified oats to begin with, the move has been seen by many as a clear attempt to gain public support.

The report goes on to mention items with USDA organic and Non-GMO Project certification, two industries receiving massive growth with each passing year. In fact, reports of organic food shortages have begun appearing across the country as supply struggles to meet demand.

“So there is a growing push it seems, customers asking for greater transparencies from companies,” a host comments. “What is the response? Are we starting to see companies do that now?”

While many companies begin moving to inform customers, the Grocery Manufacturers Association, recently caught laundering millions in anti-labeling donations in Washington state, is attempting to federally ban GMO labeling at the state level.

An even more shocking mainstream report on GMO foods was aired last November on “A Healthy You & Carol Alt,” a new half-hour Fox News show covering health and wellness. The program detailed several studies linking GMO consumption to major health issues as well as the nation’s 93 percent labeling approval rating, issues rarely touched upon by major media outlets.

Coming from a news industry that once fired two journalists for attempting to report on studies linking Monsanto’s rBGH-containing milk to cancer, the reports reveal the media’s desperate attempts to remain relevant as a record number of Americans switch to alternative news sources.

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About Mikael Thalen

Mikael Thalen is an investigative journalist covering foreign policy, information security and digital surveillance. His reports have been cited by sites such as the New York Times, Computerworld, International Business Times and the Drudge Report. How to contact Mikael securely: https://keybase.io/mikaelthalen

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91 comments

  1. Here is my personal research on this topic.

    In the face of yet more scientific evidence of the adverse health effects of genetically modified foods, country after country is working to ban, limit or restrict the cultivation and testing of GM crops. But as the biotech giants gear up the PR war against their opponents, the question of what people can do to avoid GMO foods is becoming more important than ever. Oct 29, 2012
    https://www.youtube.com/watch?v=5epdNz4T_x0&f

    Research Paper A Comparison of the Effects of Three GM Corn Varieties on Mammalian Health
    http://www.ijbs.com/v05p0706.htm

    Global Research, September 18, 2013 Genetically Modified Babies By Rady Ananda
    http://www.globalresearch.ca/genetically-modified

    Groundbreaking Investigation Reveals Monsanto Teaming Up With US Military to Target GMO Activists By Jonathan Benson July 31, 2013
    http://www.globalresearch.ca/groundbreaking-inves

  2. it is sad the WWII veterans fought so hard for INFORMED CONSENT laws only to have a corrupt FDA turn the entire population into labrats. Monsanto needs to DIE now. Dow too.

  3. We either have a government that respects property rights or we don't (yeah, I know the answer). That's all this is about. Pollen from these plants does not stay put and thus violates the rights of other property owners. People have a right to demand information from the businesses that sell them products and to not be defrauded. They can also boycott and should until truthful answers are given. We clearly have a government that is bought and paid for by big business and have had such for a long time (one need only compare the Constitution to the Articles of Confederation to see how far back it goes). Consumers will have to stand up for their rights if they expect to still have any in the future.

  4. “While SUBTLE attempts to paint genetically modified foods as completely safe are present in the video’s opening…”

    Subtle?! The NBC nutritionist declares, “… the new [GMO] plant has POSITIVE qualities,” and rattles off an unchallenged list of Monsanto’s favorite talking points about purported GMO attributes, then adds that the FDA (run by Monsanto appointees, by the way) says GMOs are safe. That’s about as SUBTLE as a sledge hammer through the brain, Mr. Thalen! It left me wondering if Monsanto didn’t pay for the segment to try to deflect growing consumer unrest about their genetically-adulterated foods…or perhaps even exercised some power as a sponsor to tell NBC, “If you run that segment, here’s what you’ll say first!”

    The only thing subtle about the report, Mr. Thalen, was a sly attempt by the corporate media to present a list of one-sided industry propaganda as apparent “facts” about GMOs.

  5. He might sound sure of himself, of course that didn't make him right.
    Just like the regime in DC. All confidence, and nothing but marxist rot underneath it.

  6. If you run that segment, here's what you'll say first!" Thanks

  7. If the labels are going to have any legitimacy they need to be complete, that includes GMO information.

  8. Its good to see this info on non GMO. The quality of our food is of the utmost importance.

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  10. it includes helpful Information.

  11. While subtle attempts to paint genetically modified foods as completely safe are present in the video’s opening, the report’s main focus centers on the push for GMO labeling as well as recent moves by the food industry to satisfy non-GMO consumers.

  12. The program detailed several studies linking GMO consumption to major health issues as well as the nation’s 93 percent labeling approval rating, issues rarely touched upon by major media outlets.

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