Shock: NBC’s Today Show Airs Report on Non-GMO Shopping

Mikael Thalen
by
January 22nd, 2014
Updated 01/22/2014 at 11:53 am

A surprising segment on NBC’s Today show gave tips on how to avoid GMO foods while shopping last week, an issue receiving increased mainstream coverage due to rising public interest in healthy eating.

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“Although the FDA says that genetically modified ingredients in food are safe, some still believe they may be harmful. NBC diet and nutrition editor Madelyn Fernstrom reveals how to tell whether there are genetically modified organisms in what you’re eating,” the video’s description reads.

While subtle attempts to paint genetically modified foods as completely safe are present in the video’s opening, the report’s main focus centers on the push for GMO labeling as well as recent moves by the food industry to satisfy non-GMO consumers.

Specifically, General Mills, a group heavily opposed to food transparency, publicly announced the non-GMO status of original Cheerios cereal earlier this month. Given the fact that there are no commercially-produced genetically modified oats to begin with, the move has been seen by many as a clear attempt to gain public support.

The report goes on to mention items with USDA organic and Non-GMO Project certification, two industries receiving massive growth with each passing year. In fact, reports of organic food shortages have begun appearing across the country as supply struggles to meet demand.

“So there is a growing push it seems, customers asking for greater transparencies from companies,” a host comments. “What is the response? Are we starting to see companies do that now?”

While many companies begin moving to inform customers, the Grocery Manufacturers Association, recently caught laundering millions in anti-labeling donations in Washington state, is attempting to federally ban GMO labeling at the state level.

An even more shocking mainstream report on GMO foods was aired last November on “A Healthy You & Carol Alt,” a new half-hour Fox News show covering health and wellness. The program detailed several studies linking GMO consumption to major health issues as well as the nation’s 93 percent labeling approval rating, issues rarely touched upon by major media outlets.

Coming from a news industry that once fired two journalists for attempting to report on studies linking Monsanto’s rBGH-containing milk to cancer, the reports reveal the media’s desperate attempts to remain relevant as a record number of Americans switch to alternative news sources.

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Category: Health, Mainstream media

Mikael Thalen

About the Author ()

Mikael is the lead features writer at Storyleak.com. His articles have been featured on sites such as the Drudge Report, Infowars and Natural News. During his time at Examiner.com, he was frequently ranked the number one political writer.

Comments (82)

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  1. Mr.Lincoln says:

    Here is my personal research on this topic.

    In the face of yet more scientific evidence of the adverse health effects of genetically modified foods, country after country is working to ban, limit or restrict the cultivation and testing of GM crops. But as the biotech giants gear up the PR war against their opponents, the question of what people can do to avoid GMO foods is becoming more important than ever. Oct 29, 2012
    https://www.youtube.com/watch?v=5epdNz4T_x0&f

    Research Paper A Comparison of the Effects of Three GM Corn Varieties on Mammalian Health
    http://www.ijbs.com/v05p0706.htm

    Global Research, September 18, 2013 Genetically Modified Babies By Rady Ananda
    http://www.globalresearch.ca/genetically-modified

    Groundbreaking Investigation Reveals Monsanto Teaming Up With US Military to Target GMO Activists By Jonathan Benson July 31, 2013
    http://www.globalresearch.ca/groundbreaking-inves

  2. it is sad the WWII veterans fought so hard for INFORMED CONSENT laws only to have a corrupt FDA turn the entire population into labrats. Monsanto needs to DIE now. Dow too.

  3. David Sarosi says:

    We either have a government that respects property rights or we don't (yeah, I know the answer). That's all this is about. Pollen from these plants does not stay put and thus violates the rights of other property owners. People have a right to demand information from the businesses that sell them products and to not be defrauded. They can also boycott and should until truthful answers are given. We clearly have a government that is bought and paid for by big business and have had such for a long time (one need only compare the Constitution to the Articles of Confederation to see how far back it goes). Consumers will have to stand up for their rights if they expect to still have any in the future.

  4. El3737 says:

    “While SUBTLE attempts to paint genetically modified foods as completely safe are present in the video’s opening…”

    Subtle?! The NBC nutritionist declares, “… the new [GMO] plant has POSITIVE qualities,” and rattles off an unchallenged list of Monsanto’s favorite talking points about purported GMO attributes, then adds that the FDA (run by Monsanto appointees, by the way) says GMOs are safe. That’s about as SUBTLE as a sledge hammer through the brain, Mr. Thalen! It left me wondering if Monsanto didn’t pay for the segment to try to deflect growing consumer unrest about their genetically-adulterated foods…or perhaps even exercised some power as a sponsor to tell NBC, “If you run that segment, here’s what you’ll say first!”

    The only thing subtle about the report, Mr. Thalen, was a sly attempt by the corporate media to present a list of one-sided industry propaganda as apparent “facts” about GMOs.

  5. Roger says:

    He might sound sure of himself, of course that didn't make him right.
    Just like the regime in DC. All confidence, and nothing but marxist rot underneath it.

  6. If you run that segment, here's what you'll say first!" Thanks

  7. Roger says:

    If the labels are going to have any legitimacy they need to be complete, that includes GMO information.

  8. WeeToddEdwards says:

    People have a right to know what they are eating

  9. Roger says:

    That is also part of the free market system.

  10. whoknowsU says:

    What are you drinking tonight?

  11. whoknowsU says:

    What story? I don't see any.

  12. whoknowsU says:

    disqus is flourishing with real conservatives, not wannabees.

  13. whoknowsU says:

    They try but get banned immediately

  14. whoknowsU says:

    I manage very well, I have no problems like you.

  15. WeeToddEdwards says:

    How do you know if it is a GMO product if the label does not tell you?

    Do you expect consumers to get spec sheets from all the companies producing food to see if the labels match up?

  16. WeeToddEdwards says:

    I buy locally produced food from famrers markets, grow my own, hunt, and buy from local butcher shops. You're the one who started the argument not me.

    That makes you the troll. No one says you have to stalk and troll all my comments

  17. Roger says:

    Ditto. My wife and I do these things not specifically because of GMO or labeling issues but because the food tastes so much better. In my area community pea patches are gaining in popularity. We participate in one near a lot of Section 8 housing with a large immigrant population. It's been surprising how few of the residents want to take advantage of this very low cost opportunity to grow healthy food. Those that do, however, bring a very different set of cultivation techniques.

  18. whoknowsU says:

    Poor Roger, nobody wants to talk to you.
    You created a double profile so you can just talk to yourself.
    Your comments disappear faster and faster.
    What is the state of your mind? Desperate? Confused? What's next? I see the white coats coming to get you and put you into an asylum.
    Go to rehab before it is too late.

  19. Roger says:

    LOOK in the mirror

  20. SemiWeeTodded says:

    Jeep Seat, they miss you at the Bellfast site.

  21. Roger says:

    The private market system will work, if the government only stays out of the way.

  22. Roger says:

    Regular you sound suspiciously like another person that doesn't seem to be able to post here any longer.

    And the government has regulations now, why should the one thing people want to know be exempted?

  23. whoknowsU says:

    Right on.

  24. Alinsky Hero USA says:

    I couldn't agree more.

  25. WeeToddEdwards says:

    As consumers we have a right to know what is in the products we are buying

  26. Guest says:

    Powers to da Peoples!

  27. Guest says:

    You look charming since you've waxed your 'stache.

  28. Alinsky Hero USA says:

    Nobody wants to reply to any of those stupid mindless questions.

  29. Roger says:

    Apparently you did.

  30. Rogre says:

    Ooh, good one. Next time, how about the classic I know you are but what am I argument that you've used so effectively in the past?

    The good people at Belfast send their love. You must have made quite an impression over there. I'll give you this much – you're an equal opportunity troll.

  31. Alinsky Hero USA says:

    No I didn't. I replied to the comment about the questions. You aren't you for this are you?

  32. Rogre says:

    Does that bother you? It certainly doesn't stop you from repeatedly posting empty sentiments.

    I notice that they rarely respond to you on the conservative sites you retreat to. That must really hurt, knowing that you are not respected as you should be.

  33. WeeToddEdwards says:

    No that is what you do you freedom hating POS

  34. Roger says:

    (_o_) (_?_)

  35. Roger says:

    You never were very bright. That's why you hide behind other faces and names.

    And the labels won't have any legitimacy without being complete, including GMO information.

  36. RogerDodger says:

    No.
    He has made well over one hundred.

    They have all vanished.

  37. AgoodRoux says:

    It is sad.
    He has clearly gone insane.

  38. Alinsky Hero USA says:

    OMG that IS insane.

  39. Alinsky Hero USA says:

    He has the worst OCD.

  40. Surf says:

    It goes further and beyond that. No sane person would do that. At one time, in his warped mind, he thought he was something, or someone. He thought he was respected. he thought people wanted to hear what he had to say.

    Then the truth came out. People weren't laughing with him, they were laughing at him. The last straw was when Ezra and Mandy at Breitbart blew him off. It drove him to the abyss. I sure hope he doesn't hurt himself, or someone else.

    Maybe he'll shoot his computer.

    He has been reduced to picking on an old man at Conservative Victory.

    1 day ago @ Conservative Victory News – Evening Open Post – Fe… · 0 replies · +2 points
    Zebrano, long time no hear. Were you trying to use those solar panels after dark again?

    Serf and everyone keeps asking about you on the growl…. It seems you are alive and well. Even at your age.

  41. Roger says:

    How about the lost ship?

  42. roger says:

    Hmm, one of the world's leading investors, with a hugely diverse portfolio, investing in a profitable venture. Strange indeed.

  43. Roger says:

    By the way concerning the solar panels he lost the debate and is now angry like hell.
    Roger twisted his comments and does not shit about anything.

  44. Alinsky Hero USA says:

    Brietbart.com flagged the name Roger, so that nobody could use that name in a comment.

  45. roger says:

    The ban is apparently over. A poster named Roger, who looked just like Roger, made several inflammatory comments there a couple of weeks ago.

  46. Roger says:

    There is a new story about how people are doing just that.

  47. WeeToddEdwards says:

    Awesome!

  48. Roger says:

    It was put up over the weekend, you were off duty and away from the work terminal.

  49. WeeToddEdwards says:

    I see you worked all weekend on ID. Putting in overtime to make up for your failed trolling and lack of any real life and family?

  50. Roger says:

    Still sticking to the stories and issues?

    Wee, you and your posse sure are predictable.
    Want to call the administrator a retard again?

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