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Celebrity Worship: Kanye West’s $120 Plain White T-Shirts Sell Out Instantly

Kanye West’s line of plain white t-shirts, devoid of any imagery or special characteristics and priced at $120 each, have completely sold out virtually instantaneously after going on sale in what amounts to a display of how consumers are truly under a spell of celebrity worship.

kanye-west-white-t-shirt-120Kanye West is of course the rap artist who recently released his album “Yeezus,” an album which mockingly substitutes Kanye for Jesus Christ and comes complete with promotional photos that include Kanye shedding a tear while adorned with a crown of thorns. But in additional to launching the moronic album with the key track “I Am a God” at the helm, Kanye West has also fooled his fans into purchasing plain white cotton t-shirts that have been priced so highly that even a first grader would be skeptical.

In fact, the $120 plain white t-shirts managed to sell out at warp speed along with the rest of Kanye’s line, to the point that the website offering the items actually crashed due to overwhelming traffic from eager buyers. This means that not only did the shirts sell out virtually instantaneously right at 10 a.m. when they went on sale, but hundreds of thousands (if not millions) of other consumers were attempting to purchase the $120 plain white t-shirts for themselves as well.

There’s really no telling how many of these will be sold when Kanye stocks his inventory full of the t-shirts once again, which he likely buys in bulk for about 10 dollars or less per shirt.

Societal Degradation

What’s perhaps most amazing to me when looking at this situation is the realization that literal hordes of consumers are going out and looking to spend $120 on these plain white t-shirts while we also face serious funding issues for groups that are fighting hard each and every day to preserve our freedoms. Let alone groups or individuals that are out there in the ‘urban battlefield’ tackling hunger, poverty, homelessness, you name it. But instead of taking 120 dollars and fueling these operations, or even using it as an investment to potentially buy precious metals or something, enough people were willing to give Kanye ‘Yeezus’ West their 120 greenbacks for a worthless t-shirt with no inherent value.

When I see things like this happen, especially in such a large scale, this shows me where society stands today. And right now, we see things like this happening more and more. Not only do we face major economic woes to the point that very talented individuals are out of jobs and barely able to provide for their families, but we have the poor spending their cash on things like Kanye West’s ‘Hip Hop’ t-shirt. This signifies the degradation of our society in ways that we also see with the acceptance of Orwellian NSA protocols, the acceptance of Constitution-free zones in many major US cities, the acceptance of complete and utter mainstream media incompetence, and so on.

Ultimately, we can judge a society based on its actions much more so than anything else. While we definitely have informed individuals laughing at this entire concept of purchasing a worthless t-shirt for $120, we also have potentially hundreds of thousands (at least) who want to follow the latest ‘trendy’ celebrity crazes and throw their limited dollars at something like Kanye ‘Yeezus’ West’s overpriced ‘Hip Hop’ t-shirt. Meanwhile, legitimate operations like Storyleak and all of the great websites that share my work like Infowars are criticized for daring to host a few ads in order to pay for the necessary infrastructure required to spread the word internationally.

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About Anthony Gucciardi

Google Plus Profile Anthony Gucciardi is a self-development and natural health speaker, author, and activists whose whose writings and quotes have appeared in #1 selling books and top 100 websites. In 2010, Anthony worked to create, now one of the leading natural health websites in the world. Anthony's work has appeared on sites and programs like Drudge Report, RT, Thom Hartmann, Michael Savage, Simple Reminders, Mercola, InfoWars, and many others.

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  1. People are dumb.

  2. Kinda felt the same way when millions of evangelical types bought those ridiculous Left Behind books a few years back. (yawn)

  3. Well he does have a new kid by the name of… (laughing) North West…(more laughing…. sorry) to pay for.

  4. I wonder how many of those shirts were purchased with EBT cards ?

  5. Yes, Kanye is a douche. Yes, spending $120 on a t-shirt is absolutely idiotic. But you’re assumptions that “poor people” are the ones buying it is laced with conservative prejudice about “Welfare Queens” and similar racist theories.

    For starters, the brand is French, and the campaign was European. And who has a record of overpaying for American branded fashion? Exactly. Even the link you provide is completely in French with no translation. And there are items way more ridiculously priced in it than the t-shirt, like 190€ hoodies. I can’t see many kids in the projects using their imaginary credit cards to buy these.

    I would advise that before you start ranting and raving about “the state of our nation” you get the whole picture, or at least try to think BEFORE you come to conclusions.

  6. He's preparing to pay child support….

  7. Egyptian cotton bruh, you're a journalist, do your job.

  8. As a young entrepreneur that slaves all day long to design original shirt concepts, hand screen-print quality shirts, and sell them online for beans at an incredibly slow pace — this is highly infuriating and frustrating. The masses are so mentally disabled. Proof that I make shirts is here btw:

  9. Oh my goodness! Incredible article dude! Thanks, However I am having issues with your RSS. I don’t know the reason why I am unable to join it. Is there anybody else having similar RSS issues? Anybody who knows the answer can you kindly respond? Thanks!!

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  11. Ask Kanye West and he'll tell you he's many things — a genius, the biggest rockstar in the world and a God — and, as it happens, he's not the only one who thinks so.

    The 36-year-old rapper has in fact inspired a new religion called Yeezianity, in which followers believe "that the one who calls himself Yeezus is a divine being who has been sent by God to usher in a New Age of humanity," according to the official website. strange, isn't it?

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  13. Plain white is the colour of purity, so a white T-shirt looks gracious.

  14. White color is the symbol of peace and purity .Its fine if a plain white tee is sold at $ 120.Check some of the good collection of t shirts at

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  19. Kanye West’s T shirts is mostly for people who always wanted to dress something perfect or unique. There Plain White T-Shirts Sell Out Instantly is not much imagery because this brand has great fan following and user wanted to pick the offers from such brands.

  20. just keep showing how stupid people can be and how EGO plays a larger role in consumer behavior. None of the marketing books will even tell you bout that "ego" factor. They usually sugar coat it in "DESIRE" category however its highly subjective. Kanye actually expose how "elite" consumers shop. You increase the price of garbage to unbelievable level and viola, you suddenly have a "demand".

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